News Graphic designers try to redesign the NASA insignia

llarian

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Boston Globe just trying to stir up controversy. Might be better if they put their weight behind a financial bailout package. At least the benefits would be more obvious.

Still, is there a need for an updated logo? What will the benefits of the rebranding be versus the costs? If the justification can be found, how about a logo contest so that someone with some kind of space vision can be found (seems obvious that the four involved in this little test did not have it)? And can we keep the Hollywood garbage out of it?

For what it's worth.
 

kamaz

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The original is also kind of bad in my opinion. The best logo was this one:

nasa-worm-logotype.jpg
 

RonDVouz

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#4 was hideous.

I prefer the classic NASA logo:

NASA_logo.GIF
 

MattBaker

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I disagree simply because I can never get beyond it being NLSL. Sure NASA isn't greek. But it does science and science used lambda too in mathematics, physics, programming...
 

boogabooga

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The original is also kind of bad in my opinion. The best logo was this one:

nasa-worm-logotype.jpg

The worm logo needs to stay gone. It's just so...80s. Sorry.

It's funny, but to me the more "futuristic" designers try to make something, the more dated it will look in the actual future.

Examples:
Cars with fins- late 50s-60s
Art Deco- 30s 40s

etc.
 

Izack

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Urk. Are they quite sure those people were actual graphic designers? :blink:
 

kamaz

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The worm logo needs to stay gone. It's just so...80s. Sorry.

It's funny, but to me the more "futuristic" designers try to make something, the more dated it will look in the actual future.

Examples:
Cars with fins- late 50s-60s
Art Deco- 30s 40s

etc.

Art deco may look "dated", but Empire State Building is still the most elegant building in NYC. Especially inside.

Anyway, a good logotype must be simple (if a 5-year-old can render a recognizable version drawing from memory, it is good), communicate the message clearly and render correctly in black-and-white. The old logo fails on all counts. Contrast it with the logo used on LEGO Space:

Classic_Space_logo.png


Simple and to the point.

Here are some good design examples:
http://designshack.net/articles/graphics/50-fantastically-clever-logos/
http://designshack.net/articles/inspiration/10-tips-for-designing-logos-that-dont-suck/
http://mashable.com/2014/04/30/logo-design-tips/
 

kamaz

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NB Constellation Program had some decent logotypes:

Image-9AFB0D70DDF311DC.jpg
 

fsci123

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I love number 5... Maybe the can put some animated fractals in it...
 

boogabooga

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Art deco may look "dated", but Empire State Building is still the most elegant building in NYC. Especially inside.

Even if true, it doesn't mean that that we should start building new buildings in art deco.
 

Urwumpe

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Even if true, it doesn't mean that that we should start building new buildings in art deco.

Why not? Only because it doesn't meet your taste?
 
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