The feat of subtle propaganda JFK pulled off with his "We chose to go to the moon" speech never ceases to amaze me:
"But why, some say, the Moon? Why choose this as our goal? And they may well ask, why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas?"
Applause.
"We choose to go to the Moon!"
Applause gets louder.
"We choose to go to the Moon..."
Audience realizes that JFK has moved on from pandering to the local sports team, applause dies down enough that JFK is able to continue.
"We choose to go to the Moon in this decade and do the other things..."
Meanwhile, the TV audience outside of Texas thinks everyone was really enthusiastic about choosing to go to the moon.
Kennedy, Kennedy, Kennedy, remind me never to play poker with you...